Many recent studies of the Indian Workforce, show that despite significant progress in gender equality, India continues to grapple with poor women representation in the workforce, constituting only ~19% of it today, which is further skewed in the field of Sales. A latest study by a prominent Consulting Organisation shows that a 10% increment in the representation of women in the workforce has the potential to directly boost India’s GDP, by USD 0.7 Trillion by 2025.
PepsiCo India aims to contribute towards addressing the problem by advancing gender equality within the profession of FMCG Sales in India. This unique program aims to educate and empower the female youth of India, to shatter all the barriers and start a revolution by opting for an economically independent life through a meaningful career in Sales.