One of the most famous and clever design elements is hidden within the FedEx logo. If you look closely at the space between the "E" and the "x," you'll notice a subtle arrow pointing to the right. This arrow is a brilliant and intentional use of negative space, symbolizing forward movement, speed, and precision—qualities associated with the FedEx brand's reliability and efficiency. The designer, Lindon Leader, incorporated this element to add a subtle layer of meaning to the logo, making it one of the most iconic and recognized corporate logos globally. It's an excellent example of how thoughtful design can convey subtle messages that enhance brand identity.